The BABC LA Transatlantic Law Council will provide a diverse and unique forum for in-house attorneys and outside counsel in the UK and California who are corporate level members of the BABC LA to discuss hot topics and trends that can impact their clients’ domestic or international business. The Council will develop and host programs by Council members on at least a quarterly basis on a range of issues that are of common interest to in-house attorneys and outside counsel. The Council will also develop an interactive web page for council members to interact and discuss legal matters and refer cases. It is the goal of the Council to have equal representation of in-house and outside counsel in its membership. The inaugural interactive panel discussion and mixer hosted by Sheppard Mullin will cover the following subject:

Protect Your Company’s Brand in Today’s Real-Time Media

Are you ready for a social media attack? In this age of digital media, brand reputations can rise and fall in “real-time” or social-media time. Whether your company is large or small, the power of social networking platforms, blogs and websites to grow or crush your business cannot be ignored. Attend this panel discussion to learn how to develop communication tactics and legal strategies that can quickly and effectively respond to a brand crisis in real-time.

APPLICATION FOR ONE HOUR MCLE CREDIT PENDING *
This activity complies with standards for Minimum Continuing Legal Education prescribed by the California State Bar and is approved for 1 hour of MCLE credit. Sheppard, Mullin, Richter & Hampton LLP is a State Bar of California approved MCLE provider
*Credit may not be claimed for Legal Ethics, Elimination of Bias or the prevention, detection, and treatment of substance abuse or mental issues that impairs professional competence

When Thursday, June 28, 2012 Price $25 Per Person

Registration 6:00 p.m. – 6:30 p.m. Program 6:30 p.m. – 7:45 p.m. Wine Reception 7:45 p.m. onwards

Where 1901 Avenue of the Stars Suite 1600 Los Angeles, CA 90067 Directions

Panelists

Craig Cardon, Partner, Sheppard Mullin - Craig is a partner in the Entertainment, Media & Technology and the Intellectual Property Groups in Sheppard Mullin's San Francisco and Century City offices. Craig enjoys a broad media based practice, focusing on advertising and marketing content and distribution, as well as privacy issues

Paul Tweed, Partner, Johnsons Solicitors, London - Paul heads up the Media and Dispute Resolution departments of Johnsons. He has extensive experience in the rapidly developing areas of law relating to breach of confidence and privacy, and is regularly listed in Chambers and other Directories as one of the leading UK media lawyers

David Reis, CEO/Founder, DEI Worldwide, Los Angeles, - David is the founder of the social media agency DEI Worldwide which is at the forefront of the dynamic social media marketing industry, serving a broad client list including Kraft, Honda, Cirque du Soleil, Diageo, Safeway, Toyota, Motorola, NBC, Coca-Cola, Procter & Gamble, and Unilever.

Moderators: Neil Ray and Paul Wright, Co-Chairs of the BABC LA Transatlantic Law Council

Free Parking available at the Westfield mall next door for three hours. The yellow parking garage elevators are the closest to the walkway between the mall and our building. Turn right after exiting the parking elevator and our building is on the left with the Union Bank signage. You will need to check-in with the 1st floor security desk for access to the 16th floor.

Questions? Please contact Ann Cheney at acheney@sheppardmullin.com or 415.774.2975